The Turkel Company cares to increase the information awareness of the potential visitors. The company’s experience determined a wide range of tools used to attract the interested audience.

- Putting the advertising of the exhibition on business, information and exhibitions websites, as well as the websites devoted to fashion in Russia, CIS and and non-CIS countries.

- Putting the advertising of the exhibition in the specialized issues of Moscow, Russian and CIS regions, in the foreign issues.

- Informing the Commercial Offices of Embassies and Russian government institutions about the forthcoming exhibitions.

- Direct mail addresses dispatch of the invitations to the cities of Russia and CIS countries.

- Outdoor advertising (billboards, street banners).