|
Report
on the exhibition results of JEANSHOW 2006
having been held from June 30 to July 1, 2006
at Expocentr, Krasnaya Presnya, Moscow
Moscow, June 2006
1. The list of exhibition registered visitors.
The list below provides breakdown of registered representatives as per countries: Belarus, Germany, Holland, Greece, Russia, USA, Turkey, Ukraine, France etc.
The list below provides breakdown of registered representatives from Russia: Astrakhan, Belgorod, Bryansk, Vladivostok, Vladimir, Volgograd, Voronezh, Ekaterinburg, Ivanovo, Irkutsk, Kazan, Kaliningrad, Krasnodar, Kursk, Lipetsk, Moscow, Nizhni Novgorod, Novosibirsk, Perm, Rostov-on-Don, Samara, Smolensk, Saint-Petersburg, Tver, Tula, Ufa, Chelyabinsk, Yaroslavl
1.1. The table below provides breakdown of registered visitors according to the type of company they represent:
| Company type |
Number of visitors, % |
| Manufacturer |
14.7 |
| Wholesaler |
19.3 |
| Retailer |
54.9 |
| Administrative authority |
1.6 |
| Research institute |
2 |
| Other |
7.5 | 
1.2. The table below provides breakdown of registered visitors according to the field of activity their company represents:
|
Field of activity |
Number of visitors, % |
|
Jeans wear |
33,2 |
|
Sportswear |
10,9 |
|
Knitwear |
18,1 |
|
Casual wear |
11,9 |
|
Headwear |
5,3 |
|
Accessories and fancy goods |
9,1 |
|
Equipment |
2,7 |
|
Specialized press |
2 |
|
Other |
6,8 |
1.2. The table below provides breakdown of registered visitors according to the field of activity their company represents:
|
Field of activity |
Number of visitors, % |
|
Jeans wear |
33,2 |
|
Sportswear |
10,9 |
|
Knitwear |
18,1 |
|
Casual wear |
11,9 |
|
Headwear |
5,3 |
|
Accessories and fancy goods |
9,1 |
|
Equipment |
2,7 |
|
Specialized press |
2 |
|
Other |
6,8 |
1.3. The table below provides breakdown of registered visitors as per the purpose of their visit:
|
Visit purpose |
Number of visitors, % |
|
- to get market information, |
22,7 |
|
- to examine business activity, |
6,5 |
|
- to purchase goods, |
11,9 |
|
- to establish business contacts, |
21,5 |
|
- to familiarize with new products, |
25 |
|
- to meet partners, |
7,4 |
|
- to survey competitive activity, |
4,7 |
|
- other |
0,3 |
1.4. The table below provides breakdown of registered visitors as per their purchasing authorities:
|
Purchasing authorities available |
Number of visitors, % |
|
Responsible for decision-making |
44,5 |
|
Influencing decision-making |
19,5 |
|
Analyzing market and providing recommendations |
20,1 |
|
Having no respective authorities |
15,9 |
2. Questioning the exhibition visitors
2.1. Assessment of the quantity of firms represented
|
Assessment |
% of the total number of respondents |
|
Excellent |
25,2 |
|
Good |
52,9 |
|
Satisfactory |
20,4 |
|
Unsatisfactory |
1,5 |
2.2. Assessment of the level of goods and services represented
|
Assessment |
% of the total number of respondents |
|
Excellent |
35,0 |
|
Good |
52,0 |
|
Satisfactory |
11,2 |
|
Unsatisfactory |
1,8 |
2.3. Assessment of the exposition setting convenience
|
Assessment |
% of the total number of respondents |
|
Excellent |
61,4 |
|
Good |
33,1 |
|
Satisfactory |
4,6 |
|
Unsatisfactory |
0,3 |
|
No answer |
0,6 |
2.5. Assessment of the exhibition coverage with information materials
|
Assessment |
% of the total number of respondents |
|
Excellent |
36,8 |
|
Good |
46,5 |
|
Satisfactory |
11,9 |
|
Unsatisfactory |
2,1 |
|
No answer |
2,7 |
2.6. Assessment of the exhibition advertising level
|
Assessment |
% of the total number of respondents |
|
Excellent |
32,5 |
|
Good |
38,6 |
|
Satisfactory |
19,5 |
|
Unsatisfactory |
4,3 |
|
No answer |
5,2 |
2.7. Assessment of the overall results of the exhibition visit
|
Assessment |
% of the total number of respondents |
|
Excellent |
29,8 |
|
Good |
59,0 |
|
Satisfactory |
8,2 |
|
Unsatisfactory |
1,2 |
|
No answer |
1,8 |
|
