Report
on the exhibition results of JEANSHOW 2005
having been held from June 30 to July 2, 2005 at Expocentr, Krasnaya Presnya, Moscow,.
Provided by Red Phone Information Service Phone: (095) 926-21-52, 926-21-53
Moscow, July 2005.
1. The list of exhibition registered visitors The table below provides breakdown of registered representatives as per countries: (total number of visitors indicated).
|
Country |
Number of visitors |
|
Australia |
1 |
|
Belarus |
9 |
|
Hong Kong |
1 |
|
Greece |
1 |
|
Italy |
4 |
|
India |
2 |
|
Kazakhstan |
2 |
|
China |
4 |
|
Korea |
3 |
|
Latvia |
3 |
|
Russia |
1508 |
|
Pakistan |
2 |
|
Turkey |
60 |
|
Uzbekistan |
1 |
|
Ukraine |
21 |
|
Finland |
1 |
|
Total |
1625 |
The table below provides breakdown of registered representatives from Russia:
(total number of visitors indicated).
|
Cities and Regions |
Number of visitors |
|
Abakan |
3 |
|
Armavir |
4 |
|
Arkhangelsk |
3 |
|
Astrakhan |
1 |
|
Balakovo |
1 |
|
Barnaul |
4 |
|
Bely |
1 |
|
Borisoglebsk |
2 |
|
Bryansk |
4 |
|
Velikiye Luki |
1 |
|
Velikiy Novgorod |
1 |
|
Vladivostok |
1 |
|
Vladikavkaz |
2 |
|
Vladimir and the Region |
9 |
|
Volgograd and the Region |
5 |
|
Vologda |
1 |
|
Vorkuta |
1 |
|
Voronezh |
8 |
|
Gukovo |
6 |
|
Ekaterinburg |
4 |
|
Elets |
2 |
|
Ivanovo and the Region |
6 |
|
Izhevsk |
6 |
|
Irkutsk |
2 |
|
Ioshkar-Ola |
2 |
|
Kazan |
2 |
|
Kaliningrad |
3 |
|
Kaluga |
4 |
|
Kemerovo |
1 |
|
Kirov |
8 |
|
Kovrov |
2 |
|
Komi |
1 |
|
Kransodar |
6 |
|
Krasnoznamensk |
2 |
|
Krymsk |
3 |
|
Kursk |
9 |
|
Kurchatov |
1 |
|
Lermontov |
1 |
|
Lipetsk |
7 |
|
Mirny |
2 |
|
Moscow |
998 |
|
Moscow Region |
177 |
|
Murmansk |
3 |
|
Nakhodka |
1 |
|
Nizhni Novgorod |
7 |
|
Novokuznetsk |
3 |
|
Novomoskovsk |
1 |
|
Novosibirsk |
12 |
|
Obninsk |
1 |
|
Petushki |
1 |
|
Pskov |
1 |
|
Pyatigorsk |
1 |
|
Rzhev |
2 |
|
Roslavl |
2 |
|
Rostov-on-Don |
9 |
|
Ryazan |
13 |
|
Samara |
7 |
|
Saransk |
2 |
|
Smolensk |
1 |
|
Snezhinsk |
1 |
|
Sochi |
1 |
|
Saint-Petersburg |
14 |
|
Stavropol |
3 |
|
Stary Oskol |
5 |
|
Syzran |
1 |
|
Syktyvkar |
1 |
|
Taganrog |
2 |
|
Tambov |
5 |
|
Tver |
4 |
|
Tobolsk |
1 |
|
Tolyatti |
6 |
|
Tomsk |
2 |
|
Tula |
7 |
|
Tyumen |
2 |
|
Ulan-Ude |
2 |
|
Ulyanovsk |
2 |
|
Ufa |
6 |
|
Khabarovsk |
1 |
|
Chaikovsky |
2 |
|
Cheboksary |
4 |
|
Chelyabinsk |
7 |
|
Shakhty |
1 |
|
Elista |
2 |
|
Yuzhno-Sakhalinsk |
1 |
|
Yaroslavl |
6 |
The highest number of visitors are Moscow and Moscow Region residents. The table below provides breakdown of the registered visitors as per Moscow Region (total number indicated).
|
Location |
Number of visitors |
|
Balashikha |
6 |
|
Bronnitsy |
1 |
|
Volokalamsk |
2 |
|
Voskresensk |
1 |
|
Vidnoe |
1 |
|
Dzerzhinsky |
1 |
|
Dmitrov |
3 |
|
Dolgoprudny |
1 |
|
Domodedovo |
6 |
|
Egoryevsk |
1 |
|
Zheleznodorozhny |
7 |
|
Zhukovsky |
5 |
|
Zelenogorsk |
2 |
|
Zelenograd |
17 |
|
Istra |
3 |
|
Kolomna |
1 |
|
Korolev |
8 |
|
Krasnogorsk |
9 |
|
Leninsky District |
4 |
|
Lobnya |
1 |
|
Lyubertsy |
2 |
|
Mytishchi |
14 |
|
Naro-Fominsk |
4 |
|
Nakhabino |
2 |
|
Noginsk |
6 |
|
Odintsovo |
7 |
|
Orekhovo-Zuevo |
4 |
|
Oktyabrsky |
6 |
|
Shchelkovo |
3 |
|
Podolsk |
7 |
|
Protvino |
3 |
|
Ramenskoe |
1 |
|
Sergiev Posad |
6 |
|
Serpukhov |
2 |
|
Solnechnogorsk |
5 |
|
Stupino |
5 |
|
Taldom |
1 |
|
Troitsk |
1 |
|
Fryazino |
2 |
|
Chekhov |
3 |
|
Khimki |
2 |
|
Chernogolovka |
2 |
|
Elektrostal |
8 |
|
Elektrougli |
1 |
The table below provides breakdown of registered visitors according to the type of company they represent
(total number indicated).
|
Company type |
Number of visitors |
|
Manufacturer |
277 |
|
Wholesaler |
284 |
|
Retailer |
625 |
|
Administrative authority |
16 |
|
Research institute |
20 |
|
Other:
- real estate agency
- tailor studio
- bank
- exhibition contractor
- publisher
- investment company
- IT company
- consulting company
- stationery holding
- laboratory
- logistics company
- marketing company
- medicine company
- real estate company
- night club
- educational institution
- public organization
- certification company
- event arranging company
- exhibition touring
- information agency
- printing company
- embassy
- equipment delivery
- press
- software company
- equipment manufacturer
- advertising company
- service company
- insurance company
- construction company
- telephone company
- printing house
- transport company
- travel company
- management company
- fitness center
- language study center |
1
2
3
13
10
1
1
1
1
1
1
1
2
1
1
2
1
1
3
2
1
1
1
2
11
2
1
19
1
1
1
1
9
3
3
1
1
1 |
|
Field of activity |
Number of visitors |
|
Jeans wear |
730 |
|
Sportswear |
215 |
|
Knitwear |
351 |
|
Casual wear |
231 |
|
Headwear |
125 |
|
Accessories and fancy goods |
76 |
|
Equipment |
49 |
|
Specialized press |
1 |
|
Other |
|
The table below provides breakdown of registered visitors as per the purpose of their visit (total number indicated).
|
Visit purpose |
Number of visitors |
|
- to get market information, - to examine business activity, - to purchase goods, - to establish business contacts, - to familiarize with new products, - to meet partners, - to survey competitive activity.
Other:
- to examine a fashionable trend
- to apply for an interpreter’s position
- to prepare an exhibition review
- to make money
- to advertise
- to offer services |
703
209
369
565
702
198
88
1
1
4
1
2
1 |
The table below provides breakdown of registered visitors as per their purchasing authorities (total number indicated).
|
Purchasing authorities available |
Number of visitors |
|
Responsible for decision-making |
620 |
|
Influencing decision-making |
226 |
|
Analyzing market and providing recommendations |
274 |
|
Having no respective authorities |
219 |
The table below provides breakdown of registered visitors as per their source of information on the exhibition (total number indicated).
|
Source of information |
Number of visitors |
|
Got an invitation |
692 |
|
Internet |
272 |
|
TV |
211 |
|
Knew from friends, partners |
265 |
|
Radio |
78 |
|
Broadsheet |
86 |
|
Billboards, cross-street banners |
60 |
|
Newspapers:
- Komsomolskaya Pravda
- Udacha expo
|
2
14 |
|
Magazines:
- 7 days
- Elle
- Atelier
- Afisha
- Glamour
- Gorod
- Cosmopolitan
- Mini
- Optovik
- Svoy Biznes
- Tovary i Tseny |
1
1
1
2
8
1
2
2
3
1
18 |
|
Other:
- Exhibitions 2005
- previous exhibition
- from organizers
- from editorial staff
- ÑÐÌ 2005 |
1
1
3
1
1 |
The major part of visitors obtained information on the exhibition together with the invitation to visit it.
2. Questioning the exhibition visitors
2.1. General assessment of the exhibition work
|
General assessment |
% of the total number of commentaries |
|
Excellent/Good |
89 |
|
Satisfactory |
9 |
|
Unsatisfactory |
2 |
2.2. Assessment of the quantity of firms represented
|
Assessment |
% of the total number of respondents |
|
Excellent/Good |
88.1 |
|
Satisfactory |
9.6 |
|
Unsatisfactory |
2.3 |
|
Don’t know / No answer |
0 |
2.3. Assessment of the level of goods and services represented
|
Assessment |
% of the total number of respondents |
|
Excellent/Good |
69 |
|
Satisfactory |
25.7 |
|
Unsatisfactory |
5.0 |
|
Don’t know / No answer |
0.3 |
2.4. Assessment of the exposition setting convenience
|
Assessment |
% of the total number of respondents |
|
Excellent/Good |
97 |
|
Satisfactory |
2.3 |
|
Unsatisfactory |
0.7 |
|
Don’t know / No answer |
0 |
2.5. Assessment of the exhibition work time
|
Assessment |
% of the total number of respondents |
|
Excellent/Good |
89.7 |
|
Satisfactory |
8.6 |
|
Unsatisfactory |
1.0 |
|
Don’t know / No answer |
0.7 |
2.6. Assessment of the exhibition coverage with information materials
|
Assessment |
% of the total number of respondents |
|
Excellent/Good |
95.7 |
|
Satisfactory |
4.0 |
|
Unsatisfactory |
0.3 |
|
Don’t know / No answer |
0 |
2.7. Assessment of the exhibition advertising level
|
Assessment |
% of the total number of respondents |
|
Excellent/Good |
80.8 |
|
Satisfactory |
11.6 |
|
Unsatisfactory |
1.7 |
|
Don’t know / No answer |
6.0 |
2.8. Assessment of the overall results of the exhibition visit
|
Assessment |
% of the total number of respondents |
|
Excellent/Good |
85.1 |
|
Satisfactory |
11.3 |
|
Unsatisfactory |
3.0 |
|
Don’t know / No answer |
0.7 |
|