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Report

on the exhibition results of JEANSHOW 2005

having been held from June 30 to July 2, 2005
at Expocentr, Krasnaya Presnya, Moscow,.

Provided by Red Phone Information Service
Phone: (095) 926-21-52, 926-21-53

Moscow, July 2005.

1. The list of exhibition registered visitors
The table below provides breakdown of registered representatives as per countries:
(total number of visitors indicated).

Country
Number of visitors
Australia
1
Belarus
9
Hong Kong
1
Greece
1
Italy
4
India
2
Kazakhstan
2
China
4
Korea
3
Latvia
3
Russia
1508
Pakistan
2
Turkey
60
Uzbekistan
1
Ukraine
21
Finland
1
Total
1625

The table below provides breakdown of registered representatives from Russia:
(total number of visitors indicated).

Cities and Regions
Number of visitors
Abakan
3
Armavir
4
Arkhangelsk
3
Astrakhan
1
Balakovo
1
Barnaul
4
Bely
1
Borisoglebsk
2
Bryansk
4
Velikiye Luki
1
Velikiy Novgorod
1
Vladivostok
1
Vladikavkaz
2
Vladimir and the Region
9
Volgograd and the Region
5
Vologda
1
Vorkuta
1
Voronezh
8
Gukovo
6
Ekaterinburg
4
Elets
2
Ivanovo and the Region
6
Izhevsk
6
Irkutsk
2
Ioshkar-Ola
2
Kazan
2
Kaliningrad
3
Kaluga
4
Kemerovo
1
Kirov
8
Kovrov
2
Komi
1
Kransodar
6
Krasnoznamensk
2
Krymsk
3
Kursk
9
Kurchatov
1
Lermontov
1
Lipetsk
7
Mirny
2
Moscow
998
Moscow Region
177
Murmansk
3
Nakhodka
1
Nizhni Novgorod
7
Novokuznetsk
3
Novomoskovsk
1
Novosibirsk
12
Obninsk
1
Petushki
1
Pskov
1
Pyatigorsk
1
Rzhev
2
Roslavl
2
Rostov-on-Don
9
Ryazan
13
Samara
7
Saransk
2
Smolensk
1
Snezhinsk
1
Sochi
1
Saint-Petersburg
14
Stavropol
3
Stary Oskol
5
Syzran
1
Syktyvkar
1
Taganrog
2
Tambov
5
Tver
4
Tobolsk
1
Tolyatti
6
Tomsk
2
Tula
7
Tyumen
2
Ulan-Ude
2
Ulyanovsk
2
Ufa
6
Khabarovsk
1
Chaikovsky
2
Cheboksary
4
Chelyabinsk
7
Shakhty
1
Elista
2
Yuzhno-Sakhalinsk
1
Yaroslavl
6

The highest number of visitors are Moscow and Moscow Region residents. The table below provides breakdown of the registered visitors as per Moscow Region (total number indicated).

Location
Number of visitors
Balashikha
6
Bronnitsy
1
Volokalamsk
2
Voskresensk
1
Vidnoe
1
Dzerzhinsky
1
Dmitrov
3
Dolgoprudny
1
Domodedovo
6
Egoryevsk
1
Zheleznodorozhny
7
Zhukovsky
5
Zelenogorsk
2
Zelenograd
17
Istra
3
Kolomna
1
Korolev
8
Krasnogorsk
9
Leninsky District
4
Lobnya
1
Lyubertsy
2
Mytishchi
14
Naro-Fominsk
4
Nakhabino
2
Noginsk
6
Odintsovo
7
Orekhovo-Zuevo
4
Oktyabrsky
6
Shchelkovo
3
Podolsk
7
Protvino
3
Ramenskoe
1
Sergiev Posad
6
Serpukhov
2
Solnechnogorsk
5
Stupino
5
Taldom
1
Troitsk
1
Fryazino
2
Chekhov
3
Khimki
2
Chernogolovka
2
Elektrostal
8
Elektrougli
1

The table below provides breakdown of registered visitors according to the type of company they represent
(total number indicated).

Company type
Number of visitors
Manufacturer
277
Wholesaler
284
Retailer
625
Administrative authority
16
Research institute
20
Other:
- real estate agency
- tailor studio
- bank
- exhibition contractor
- publisher
- investment company
- IT company
- consulting company
- stationery holding
- laboratory
- logistics company
- marketing company
- medicine company
- real estate company
- night club
- educational institution
- public organization
- certification company
- event arranging company
- exhibition touring
- information agency
- printing company
- embassy
- equipment delivery
- press
- software company
- equipment manufacturer
- advertising company
- service company
- insurance company
- construction company
- telephone company
- printing house
- transport company
- travel company
- management company
- fitness center
- language study center
1
2
3
13
10
1
1
1
1
1
1
1
2
1
1
2
1
1
3
2
1
1
1
2
11
2
1
19
1
1
1
1
9
3
3
1
1
1


Field of activity
Number of visitors
Jeans wear
730
Sportswear
215
Knitwear
351
Casual wear
231
Headwear
125
Accessories and fancy goods
76
Equipment
49
Specialized press
1
Other



The table below provides breakdown of registered visitors as per the purpose of their visit (total number indicated).

Visit purpose
Number of visitors
- to get market information,
- to examine business activity,
- to purchase goods,
- to establish business contacts,
- to familiarize with new products,
- to meet partners,
- to survey competitive activity.
Other:
- to examine a fashionable trend
- to apply for an interpreter’s position
- to prepare an exhibition review
- to make money
- to advertise
- to offer services
703
209
369
565
702
198
88

1
1
4
1
2
1

The table below provides breakdown of registered visitors as per their purchasing authorities (total number indicated).

Purchasing authorities available
Number of visitors
Responsible for decision-making
620
Influencing decision-making
226
Analyzing market and providing recommendations
274
Having no respective authorities
219

The table below provides breakdown of registered visitors as per their source of information on the exhibition (total number indicated).

Source of information
Number of visitors
Got an invitation
692
Internet
272
TV
211
Knew from friends, partners
265
Radio
78
Broadsheet
86
Billboards, cross-street banners
60
Newspapers:
- Komsomolskaya Pravda
- Udacha expo

2
14
Magazines:
- 7 days
- Elle
- Atelier
- Afisha
- Glamour
- Gorod
- Cosmopolitan
- Mini
- Optovik
- Svoy Biznes
- Tovary i Tseny
1
1
1
2
8
1
2
2
3
1
18
Other:
- Exhibitions 2005
- previous exhibition
- from organizers
- from editorial staff
- ÑÐÌ 2005
1
1
3
1
1

The major part of visitors obtained information on the exhibition together with the invitation to visit it.

2. Questioning the exhibition visitors

2.1. General assessment of the exhibition work

General assessment
% of the total number of commentaries
Excellent/Good
89
Satisfactory
9
Unsatisfactory
2

2.2. Assessment of the quantity of firms represented

Assessment
% of the total number of respondents
Excellent/Good
88.1
Satisfactory
9.6
Unsatisfactory
2.3
Don’t know / No answer
0

2.3. Assessment of the level of goods and services represented

Assessment
% of the total number of respondents
Excellent/Good
69
Satisfactory
25.7
Unsatisfactory
5.0
Don’t know / No answer
0.3



2.4. Assessment of the exposition setting convenience

Assessment
% of the total number of respondents
Excellent/Good
97
Satisfactory
2.3
Unsatisfactory
0.7
Don’t know / No answer
0

2.5. Assessment of the exhibition work time

Assessment
% of the total number of respondents
Excellent/Good
89.7
Satisfactory
8.6
Unsatisfactory
1.0
Don’t know / No answer
0.7

2.6. Assessment of the exhibition coverage with information materials

Assessment
% of the total number of respondents
Excellent/Good
95.7
Satisfactory
4.0
Unsatisfactory
0.3
Don’t know / No answer
0


2.7. Assessment of the exhibition advertising level

Assessment
% of the total number of respondents
Excellent/Good
80.8
Satisfactory
11.6
Unsatisfactory
1.7
Don’t know / No answer
6.0

2.8. Assessment of the overall results of the exhibition visit

Assessment
% of the total number of respondents
Excellent/Good
85.1
Satisfactory
11.3
Unsatisfactory
3.0
Don’t know / No answer
0.7






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